Ok, I'm going to violate several of my own personal beliefs here and actually question why brands are not getting into politics.
Normally I hate it when I hear a company or celebrity drop their viewpoints on a politician or bill or law, but this particular one I am having issue with. The issue of gay marriage/civil unions.
Recently, the great state of Colorado voted down a civil union bill without so much as a debate on the subject. And in North Carolina, they have passed an actual Amendment to their state constitution outright banning Gay Marriage - which didn't matter much as the state has already outlawed it.
Colorado is already known for great craft beer, but North Carolina hasn't gotten as much heat for it, mainly because, well, most of us don't pay the South too much attention. With the expansion of three large breweries into the state, there is more weight to be thrown around than ever.
And this is a perfect opportunity for craft beer to assert it's power in these states. To become true industry leaders - no, not only industry, but community leaders as well. Show the country that craft beer is more than simply something to drink when you are tired of Bud Light. We have a voice now. And we are looking to you, large craft brewers, to step forward and lobby for more than zoning laws or waste water disposal. The country is ready for equal rights for all, and those that aren't are simply too stupid to see the horizon and all the changes that come with it.
Tell me I'm wrong. Please, please tell me brewers in these states are doing what they can, and it's not just about growing their market share. I mean, isn't that what the big, nasty brewers are about? Push the envelope. Break the mold. Become something. Changing the way we drink is fine, but show that you care more about peoples lives than you do about barrels.
This is a hot issue. Claim it.