|I'm drinking this right now, and I am proud of it.|
The age of the craft beer getting by simply on the "poor me" method of marketing is over. Consumers have taken craft beer to the next level and it's letting us down. There is no more room for bullying - especially since we have accused the "Big Beer" guys of the same thing. Telling it's customers that craft beer isn't good, that it's not as consistant. By brewers saying their beer is superior to another simply because they make less of it is ... kind if insane. To question someones courage or manhood because they drink yellow beer is, to be honest, scary. Nevermind the fact there are many styles of beer that are "yellow", that attitude is becoming too aggressive for my tastes. I don't want to be a part of a movement that says "Drink this not that". Do you? Do you really, REALLY care that much about what I drink?
If we are to ever get the mainstream attention we deserve, we are going to have to accept the fact that Budweiser is the best-selling beer in the world. Does that make it less drinkable, or less valid as a consumer good? No! It's a fine beer and one that is extremely hard to make. Any asshole can whip out a pale ale (and many craft pales taste like it, too), but I can count on both hands the number of breweries that can be as consistant as a Bud or Coors.
We should admire the big beers and learn from them. The more we alienate them, the more we do the same to those who are loyal brand suporters and will not cross over to craft beer. Ask your local brewer if he can afford to drive folks away. But I bet I know the answer.
This post written under the influence of Crass.