Ok, so maybe not the best title in the world, but oh well. Today's headache comes from my obsession with hating on IPA. I don't really know what it is that makes me lash out at the most popular beer on the West Coast (or as I like to call it, the Hop Coast. Because I'm clever), but I just can't help it. To me, the style is just a bore. You have a base malt and too many hops and I fail to see how that is an interesting style choice. Sure, I have had a few good IPAs, and even fewer good ones, but I have never had one that makes me go all gushy for them.
That is just my opinion, and I realize that my views are probably bullshit to you hop heads out there. I'm fine with that. Honestly. And I'm ok with everyone jumping on that IPA train, I suppose. My issue stands with the #IPAday thing going around today.
Part of being craft beer drinkers is that we help to grow awareness of craft beer in general. This silly movement today of celebrating one style over another serves to drive a wedge between fringe beer drinkers and the hard core foamaphiles that we craft beer drinkers like to believe we are. Instead, why not just promote Craft Beer in general? Why all this stylist garbage floating around Twitter today? Is IPA really the style we need to promote? Will that help us get more beer drinkers?
Everything you write, everything you promote matters. It matters to the non-beer drinkers. It matters to the fringe folks who get excited over Fat Tire. You are a Craft Beer ambassador, not some style monkey.
So, that's my stance. I'm looking to understand the IPA movement and this whole #IPAday thing. I just don't get it. Anyone else?